FIRST IN PI — GOP STRATEGISTS SET UP SHOP: Three of the architects responsible for the GOP’s new Senate majority are launching a public affairs firm, S2R, to try and replicate that success for the private sector.
— The name stands for “strategy to results,” said Jason Thielman, who served as executive director of the NRSC last cycle and is one of the firm’s founding partners. Tim Edson and Brock Lowrance, who served as the NRSC’s political director and IE director, respectively, last cycle, round out the firm’s leadership.
— S2R will offer a mix of strategic counsel, advocacy, communications and advertising services to clients in both the business and political worlds, while putting in the “elbow grease” that Thielman said he and his partners have found lacking in the consulting community.