S2R is a full-service public affairs, political consulting, and advertising firm. From corporate influence and public relations campaigns to the fiercest political battles, we drive results.
Three of the architects responsible for the GOP’s new Senate majority are launching a public affairs firm, S2R, to try and replicate that success for the private sector.
Our team brings decades of experience in high-stakes political campaigns, corporate influence, and advocacy. We shape public opinion, move people to action, and win.
Partner
Tim Edson is the former NRSC Political Director (2023–2024), where he led efforts to win the most Senate seats in a presidential year since 1980. He has managed campaigns in over two dozen states, produced award-winning ads, and was named to AAPC’s 40 Under 40.
Partner
Brock Lowrance is the former Independent Expenditure Director and Senior Advisor at the NRSC. He’s an experienced media strategist, award-winning ad writer and producer and general consultant. He’s produced advertising and designed winning strategies for candidates, Super PACs, ballot initiatives and public affairs efforts across the country.
Partner
Jason is the former NRSC Executive Director who led the 2024 effort to flip the Senate, securing its largest majority since 2014. He was previously Chief of Staff to Senator Steve Daines and a senior advisor in Montana politics, including recruiting Governor Greg Gianforte.
From the boardroom to the campaign trail, S2R delivers victories. Business-minded leaders and U.S. Senators alike praise S2R for their strategic precision, relentless execution, and results-driven leadership. If you’re in a high-stakes political or policy fight, these are the experts you want in your corner.
Jason, Brock, and Tim played a huge role in winning Republican control of the U.S. Senate. They are professional, strategic, and deliver results.
The S2R name says it all. Jason, Brock and Tim are laser-focused on turning strategy into results. The result was Republicans retaking the Senate with a 53-seat majority. In business or politics, they are the team to get the job done.
Jason Thielman is a strategist who delivers. His leadership in the fight to retake the Senate was smart, disciplined, and effective. I saw firsthand how he and his team overworked and outmaneuvered the opposition to get results when it mattered most.
Jason and the S2R team deserve much credit for recapturing the U.S. Senate for Republicans. If you are running for political office, you want them on your team.
Jason Thielman’s leadership, strategy, and relentless work were instrumental in taking back the Senate majority. He built and led a top-notch team that delivered results when it mattered most. There’s no doubt that the same talent and effectiveness that won tough races will continue to make an impact.
S2R has some of the most relentless, skillful operatives in Republican politics. Leading the NRSC, they played a pivotal role in capturing a Republican majority, and if you are in a political or policy fight, you want them on your team.
At S2R, we develop and execute high-impact strategies across public affairs, advertising, and political consulting. Whether shaping public opinion, delivering targeted messaging, or building winning campaigns, our expertise drives measurable results where it matters most.
Every winning campaign starts with a conversation. Let’s talk.
Jason Thielman is the former Executive Director of the National Republican Senatorial Committee (NRSC), where he led the effort to flip the Senate back to Republican control in 2024. Under his leadership, the NRSC achieved its most significant majority since 2014, gaining four seats—a feat unmatched in a presidential election cycle since 1980. Before the NRSC, Jason served as Chief of Staff to Senator Steve Daines, where he played a pivotal role in key tax negotiations on the Senate Finance Committee, helping secure provisions for the pass-through tax deduction, a significant win for small businesses. Jason began his partnership with Daines in 2012, chairing his successful U.S. House campaign and continuing to provide strategic leadership through Daines’ Senate victories in 2014 and 2020.
Jason also played a key role in Montana politics, serving as a senior advisor to Governor Greg Gianforte during his congressional and gubernatorial races. Additionally, he recruited Gianforte to run in the 2017 special election to replace Congressman Zinke. Jason lives in Alexandria, VA, with his wife and three children.
Brock Lowrance is the former Independent Expenditure Director and Senior Advisor at the NRSC. Brock is an experienced media strategist, award-winning ad writer and producer and general consultant. Brock has produced advertising and designed winning strategies for candidates, Super PACs, ballot initiatives and public affairs efforts across the country.
Brock has worked at the highest levels of national and state party committees, served as Western Regional Political Director in George W. Bush’s White House and has managed campaigns for Governor, U.S. House and Senate.
Brock is a trusted political advisor to RGA Vice-Chair Governor Greg Gianforte (MT), Governor Brad Little (ID), Senator Steve Daines (MT), and Senator Tim Sheehy (MT). A proud Montanan and graduate of the University of Montana, Brock resides in Alexandria, VA.
Tim Edson is the former Political Director at the National Republican Senatorial Committee (2023-2024), where he headed the political operation that won the most Senate seats since 1980 in a presidential year while recapturing the Senate majority. Before NRSC, Tim managed and consulted political campaigns and independent expenditure efforts in more than two dozen states. Tim has written and produced award-winning gubernatorial, Senate, and House races advertising.
Tim previously ran his consulting practice and was a managing director at a leading political and public affairs consulting firm. He was recognized in 2020 by the American Association of Political Consultants as one of its 40 Under 40.
Tim has also worked as a Deputy Chief of Staff and Communications Director on Capitol Hill and as a legislative and press aide in the Virginia General Assembly. He is a graduate of Virginia Tech and splits time between Washington, DC, and Indianapolis, IN.
